The RS-X has become one of the biggest selling sneakers of the past decade for PUMA, creating a modern icon for the brand and informing the direction and language of subsequent product ranges .
The design is based around the concept of “FUTRO”, combining archive or past cultural elements into a collage of authentic visual references.
The vision was to create something ‘familier’ yet contemporary in convention, it should feel like something from an alternate 80’s universe. Fragments of a past that never was.
Aesthetically, the concept takes a lot of cues from Japanese Gundam robots, specifically the RX-78-2. The initial color drop was designed to evoke a sense of nostalgia using Toy references from different decades.
Product Design/Color & Material: Daniel Taylor
Additional Color Work: Jacob Ainsley
Product Manager: Rafa Nespereira
Developer: Tan Tana
3D: Ricky Hung
Co-created with the jannik wikkelsø davidsen, creative director and founder of Han Kjøbenhavn.
With the PN-1 we built a narrative of the “Post-Now” world of Dystopian Europe, referencing the post-apocoliptic aesthetic of the movie ‘Waterworld’ and the eventual decay of the urban network.
The Upper is raw and deconstructed, contrasted against an innovative layered tooling utilising PU and compression moulded EVA wrapped in an open mesh.
Product Design/Color & Material: Daniel Taylor
Creative direction: Jannik Wikkelsø Davidsen
Product Manager: Rafa Nespereira
Marketting: Arjun Mistry
The ‘Nitefox’ began as an exercise in photo-bashing some of the lesser known obscure shoes from the PUMA archive into an aggressive trail silhouette.
The tooling is almost claw-like with ‘talons’ that protrude out of the rubber that create a Biomechanical aesthetic.
Product Design/Color & Material: Daniel Taylor
Product Manager’s: Rafa Nespereira & Valentine Rondini
The Wild Rider was conceived as a ‘collage’ of Past and Future melded together.
The central idea was to combine archive silhouettes, Decades and create a language specific to the Rider franchise DNA. The Rider OG and an obscure 90’s track spike from the PUMA archive served as a basis for the design.
These archival references are juxtaposed with modern technologies and construction techniques. With an overarching aesthetic of deconstructed manufacture processes.
Product Design/Color & Material: Daniel Taylor
Product Manager: Rafa Nespereira & Paola De Castro
Developer: Tana Tan & Katie Quyen
Tooling 3D: Dave Dung
